Stay closer to your customers
by unlocking the patterns that influence their thoughts, feelings and actions.
Let's ChatAsking the right questions will enable your business to build resilience and success for the long term.
Market Research designed for Marketing & Business Consultants
You want to add value for your clients, and this is where market research can help you. You’ll gain valuable insights for your clients and identify:
- Opportunities for growth
- Inputs for business strategies
- Ways to communicate better with customers
- Benchmarks to track future progress
Market Research designed for Specialists in Media and B2B Communications
When you want to be seen as the leading expert in your field, to provide an invaluable resource for your clients and to attract advertisers, market research is your essential tool to:
- Provide valuable insights on consumers and market sectors
- Connect data sets and gain information on current trends
- Communicate effectively with your customers in their own language
- Establish your reputation as the ‘go to’ source for industry professionals
Market Research designed for Business Owners
You could be launching a start-up or managing your own business – you could be selling products, or you may be selling professional services like lawyers, accountants or consultants.
The success of your business depends on attracting and converting customers. This is when effective market research can help. You’ll get to know them better, as well as have information that improves your offers and packages.
So, it’s best to avoid the temptation to craft the market research by yourself and the risk that it could be inappropriate or inaccurate.
How my approach to market research helps you.
I help you to ask the right questions at the right time to the right people. The result? High quality, meaningful data which WILL help your business make better decisions.
My experience in creating, managing and analysing market research can help you solve many business challenges, including:
- Customer satisfaction – to help understand what your customers think about your product or service
- Employee engagement – to gain insight into how your employees feel about working for your business
- Brand awareness – to assess how your product or service is perceived in the marketplace alongside your competitors
My commitment to you is to deliver your work on time, every time, with exceptional attention to detail.
Together we’ll choose the most appropriate market research methodology.
I’ll work with you to identify your objectives, translate them into meaningful questions, advise you on the best way to approach your audience, handle the fieldwork and then, most importantly, help you to understand what the answers mean.
I can look after every stage of your project, giving you back time to work in your area of expertise and the reassurance that the data will be correct.
I offer a range of data gathering techniques.
Face to face
Locations include street, in home, in halls, at your premises, or at an event.
Telephone
Telephone research by a team of specialist researchers, which provides better engagement with your respondents.
Online
A quick and efficient way to gather your data. You’ll have access to several tools that provide a comprehensive online survey solution.
Postal
Paper-based research can be a powerful method for generating high response rates and interest.
What my clients say.
“Amanda provides a first-class market research service that delivers critical insights to our business and is a professional, friendly and reliable research partner that I would highly recommend.”
Nick Watt – Strategy & Business Development Associate Director, LexisNexisRiskSolutions
“Amanda was always positive, incredibly knowledgeable and supportive. The support, professionalism and attention to detail delivered by Amanda has been exceptional.”
Claire Mclaughlin – Business Adviser, CEIS
“I have worked with Amanda since 2010. She is passionate about research, and has a questioning and intelligent approach. She has always adds value to any project and very much feels a member of our team. It is always a pleasure to work with Amanda.”
Heather Macleod – Founder, Macleod Research
How to take your brand closer to your customers.
Step 1
Let’s start with a conversation about what you need to know.
Step 2
Develop your questions and decide on methodology.
