Talking all things market research.

WHY … it’s scary to conduct your own research

You will no doubt have heard me talking about my rebrand, it feels like it’s gone on forever but it has only been a few months. I’ve been working with the fabulous Lynne Stainthorpe who has been guiding me through the process. As part of this, Lynne suggested that I asked my customers, suppliers and colleagues for their opinion on a number of possible new names.

Now … you would have thought that because I’m a researcher I would have no problems researching my own customers….. well … I had problems.

https://www.questionsmatter.co.uk/wp-content/uploads/2024/05/Blog25.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2024-05-08 08:32:342025-03-31 16:34:56HOW … I’d change the research industry

Company founder contemplating how market research could help his business

https://www.questionsmatter.co.uk/wp-content/uploads/2024/01/Blog24.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2024-01-18 14:05:242025-03-28 16:28:55HOW TO … use market research to help start-ups

https://www.questionsmatter.co.uk/wp-content/uploads/2021/11/Blog23.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-11-24 10:43:502025-03-28 16:30:09HOW TO … approach brand awareness research

https://www.questionsmatter.co.uk/wp-content/uploads/2021/10/Blog22.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-10-28 10:48:342025-04-02 17:37:33HOW TO … approach customer satisfaction research

https://www.questionsmatter.co.uk/wp-content/uploads/2021/09/Blog21.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-09-30 12:33:312025-03-28 16:32:23HOW TO … approach employee engagement research

A laptop and calculator - thoughts around budgets

https://www.questionsmatter.co.uk/wp-content/uploads/2021/07/Blog20.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-07-16 14:43:492025-03-28 16:33:20WHY … a project might cost more than expected

https://www.questionsmatter.co.uk/wp-content/uploads/2021/05/Blog19.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-05-29 14:05:052025-03-28 16:34:29HOW TO … work out if your data is reliable

A business owner confused at what they are seeing

https://www.questionsmatter.co.uk/wp-content/uploads/2021/04/Blog18.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-04-22 09:58:012025-03-28 16:35:05HOW TO … learn from the unexpected results

A clock - things are taking longer than expected

https://www.questionsmatter.co.uk/wp-content/uploads/2021/03/Blog17.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-03-23 12:48:132025-03-28 16:36:18WHY … might a project take longer than anticipated

Money and calculator - thinking about budgets

https://www.questionsmatter.co.uk/wp-content/uploads/2021/02/Blog16.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-02-22 14:10:152025-04-02 17:38:49HOW TO … put leftover marketing budget to good use

Amanda Claesens contemplating her latest research projec

https://www.questionsmatter.co.uk/wp-content/uploads/2021/01/Blog14.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2021-01-27 11:21:002025-03-28 16:38:28WHY … work with me rather than a larger agency?

Business owner thinking about comissioning a research project

https://www.questionsmatter.co.uk/wp-content/uploads/2020/11/Blog13.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2020-11-13 11:42:562025-03-28 16:39:29HOW TO … prepare before commissioning a research project

https://www.questionsmatter.co.uk/wp-content/uploads/2020/10/BlogPodcasts.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2020-10-20 13:05:522025-03-28 17:36:39Podcast appearances

https://www.questionsmatter.co.uk/wp-content/uploads/2019/10/Blog11.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2019-10-31 11:25:422025-04-02 17:39:37WHY … do political polls always get it wrong?

https://www.questionsmatter.co.uk/wp-content/uploads/2019/09/Blog10.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2019-09-24 13:09:532025-03-28 16:45:52HOW TO … write a brilliant questionnaire

https://www.questionsmatter.co.uk/wp-content/uploads/2019/06/Blog9.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2019-06-29 16:25:032025-03-28 17:01:54WHY … you can trust a researcher

https://www.questionsmatter.co.uk/wp-content/uploads/2019/04/Blog8.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2019-04-24 12:36:042025-03-28 17:02:51HOW TO … choose a panel provider

A woman trying to work out how to read market reserch data

https://www.questionsmatter.co.uk/wp-content/uploads/2019/03/Blog7.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2019-03-21 09:37:582025-03-28 16:05:12HOW TO … understand market research data

People in the street Respondents. Participants

https://www.questionsmatter.co.uk/wp-content/uploads/2019/02/Blog6.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2019-02-22 09:36:472025-03-28 17:04:35HOW TO … find respondents

https://www.questionsmatter.co.uk/wp-content/uploads/2019/01/Blog5.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2019-01-15 11:05:592025-03-28 17:05:18HOW TO … decide which method of research to use

https://www.questionsmatter.co.uk/wp-content/uploads/2018/11/Blog4.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2018-11-28 20:28:232025-03-28 16:07:15HOW TO … understand market research lingo

Amanda Claesens, a market researcher, at her desk

https://www.questionsmatter.co.uk/wp-content/uploads/2018/10/Blog3.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2018-10-25 09:23:032025-03-28 17:06:14WHY … you might need a professional researcher

A picture of fields near West Wycombe, Buckinghamshire

https://www.questionsmatter.co.uk/wp-content/uploads/2018/09/Blog2.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2018-09-28 16:00:212025-03-28 16:08:28WHY … I love working from home

Two women thinking about commissioning market research

https://www.questionsmatter.co.uk/wp-content/uploads/2018/08/Blog1.png 1260 2240 Amanda https://www.questionsmatter.co.uk/wp-content/uploads/2025/01/Main.png Amanda2018-08-01 09:30:412025-03-28 17:09:55WHY … you should consider market research

Talking all things market research.

WHY … it’s scary to conduct your own research

questions matter ltd