Ask the right questions at the right time to the right people.

Get high quality, meaningful data to help your business make better decisions.

Robust research

Valuable insights

Actionable data

Market research designed for humans.

I’ve been working with numbers and data for my whole career, it gives me joy to help translate information into insights you can action.

When you ask the right questions at the right time to the right people you’ll have high quality, meaningful data which WILL help your business make better decisions.

I’ll help you to create, manage and analyse market research designed to solve business challenges, such as:

Customer satisfaction – to help understand what your customers think about your product or service
Employee engagement – to gain insight into how your employees feel about working for your business
Brand awareness – to assess how your product or service is perceived in the marketplace alongside your competitors

When you work with Questions Matter my commitment is to deliver your work on time, every time, with exceptional attention to detail. You can discover more about me here.

I specialise in providing dependable market research which helps you grow and improve your business.

Marketing & Business Consultants

Market research designed for Marketing & Business Consultants

If you’re a Marketing Strategist or Business Consultant – especially if you’ve worked in the corporate world – you’ll know the value of using market research to gain insights and help to shape strategy and plans.

My clients use market research to give their offers a leading edge. It’s a powerful tool for thought leaders – whether you have your own consulting business or play a leading role in a boutique agency or consultancy.

How working with me adds value for Marketing & Business consultants

Managing your market research to help your clients to achieve their goals.
Providing expert help in creating questions, and then with analysing and interpreting the results.
Access to my expertise, experience and insights at great value fees.
We’ll work together in a collaborative way so that you get robust data that helps you make more informed decisions.
Maintain an ongoing relationship that helps you to unlock your full potential and gain sustainable long-term success.

The results you’ll get as a result of working with me

Gain valuable insights for your clients which help to identify opportunities for growth and create benchmarks to track future progress.
Craft better business strategies.
Communicate better with customers.
Early warning of potential problems you can act on, so you can plan ahead.
Gain a better understanding of competitors and their initiatives.

Media and B2B Communications

Market Research designed for Specialists in Media and B2B Communications

I’ve been working with media specialists since 2000 to help identify the best ways to be seen as leading experts in your field, to provide an invaluable resource for your clients and to attract advertisers.

What you’ll get by using my market research services

Stay in touch and in tune with trends that can influence customer decision-making and behaviour.
Ensure your services and products are desirable for customers.
Enable your advertiser clients to achieve their media goals.
Continuity in researching your market sectors, consumers and clients.
Be seen as leading experts in your field and an invaluable resource for clients.
Save time by working with an expert who provides insights, expertise and makes ongoing connections between data sets.
Accurate results, delivered on time.

The results you’ll see when you work with me

Valuable insights on consumers and market sectors.
Ability to craft better strategies and plans.
Opportunities to connect the data sets and gain insights on trends and changes in the business environment.
Communicate effectively with clients in their own language.
Facilitate ongoing human relationships, contacts and discussions.
Establish your reputation as the ‘go to’ source for industry professionals.

Small Business Owners

Market Research designed for Business Owners

You could be launching a start-up or managing your own business. This could be selling products, or you may be selling professional services like lawyers, accountants or consultants.

The success of your business depends on attracting and converting customers. This is when effective market research can help. You’ll get to know them better, as well as have information that improves your offers and packages.

So, it’s best to avoid the temptation to craft the market research by yourself and the risk that it could be inappropriate or inaccurate.

What you’ll get if you work with me

Help choosing the most appropriate methods of asking questions.
Understand how to ask better questions that provide useful results and insights.
Save time by working with an expert who provides insights, expertise and guidance.
Easy to understand results along with actionable insight.

The results you’ll see as a result of working with me

Valuable insight into your clients and related market sector information so you can craft better strategies and plans.
Increased confidence in speaking to customers in their own language and with deeper understanding.
Identify key benchmarks to measure progress over time.
Have a structured document that gives you actionable information and insights.

Let’s chat

What you get from questions matter.

You’ll have a full market research service that starts with a discussion around the problem you want to investigate and ends with information and insights that you can act on. My full market research service and process includes:

–In-depth discussion to explore the depth and breadth of your challenge.

–Then you’ll have a questionnaire framework designed for your recommended methodology. This could be online, by telephone, by post or in person.

–Once approved, I’ll conduct your research, keeping you up to date throughout the process.

–After fieldwork is complete, I’ll perform further quality checks to ensure your data is accurate and valid.

–Followed by my presentation of your findings including analysis, insights and recommendations for action.