Privacy Notice
questions matter ltd is committed to protecting the privacy of the data we collect from our survey participants, our clients and our associates. This Privacy Policy covers all data that we collect, there are 9 sections.
1. Cookies
2. Links to other websites
3. Information for clients and associates
4. Information for survey participants
5. What rights do I have?
6. How can I see a copy of, amend, withdraw my consent or ask for any personal data you hold on me to be deleted?
7. How do I stop you contacting me with marketing materials?
8. Can I complain if I’m not happy with any of the above?
9. Other information
1. Cookies
Cookies are small text files which are sent to your computer which enable websites to recognise you. This website uses the following cookies –
Necessary – these are cookies are those deemed essential to enable this website to function correctly.
Google Analytics – a web analytics service provided by Google. Google Analytics uses cookies to help us analyse how visitors use the site, which pages they visit, how long they spend on each site etc. it does not collect personally identifiable information and does not track your movements between different websites.
You can learn more about cookies at http;//cookiepedia.co.uk
2. Links to other websites
There are links to other sites on this website, these third party providers may have different privacy policies from those detailed here. These other websites may send their own cookies to visitors or collect data. We assume no responsibility for the policies or practices of linked sites.
3. Information for clients and associates
If you are a client or associate of questions matter ltd we will collect and process information in relation to the projects we work on together. This information will be used for the SOLE purpose of each project and will not be shared with any third parties.
If you chose to receive our newsletter we will collect and process your name and email address. This information will be used for the SOLE purpose of sending you the newsletter and will not be shared with any third parties. Data security is important to us, all personal data is stored on an encrypted drive. We don’t keep data for longer than is necessary, we audit our information on a 6 monthly basis.
4. Information for survey participants
What information is being collected?
The survey will ask questions around your experiences of using certain products and services, or your thoughts on a proposed new development. In addition, we may ask for personal information (eg age, gender, income, marital status etc) this helps us to identify trends in the results (eg those under 35 years of age are less likely to buy Product A)
Why is this information being collected?
The information is collected to help design and produce products that better match customers’ preferences.
Who is collecting this information?
questions matter ltd is a market research consultancy based in the UK. We conduct research on behalf of our clients, in order to help them improve their products and services. questions matter ltd operates in the UK only, any data collected by questions matter ltd will remain in the UK.
How will my answers be used?
The answers you give to this questionnaire will be combined with the answers given by other participants, and will be reported in an aggregated, anonymous format. Your individual responses will not be identifiable to anyone other than questions matter ltd unless you give express permission.
How will you store my survey answers?
Data security is important to us, all personal data is stored on an encrypted drive.
Anonymous data is stored for 2 years, after which it is securely destroyed.
Personal information is kept for the duration of the project + 6 months, after which it is securely destroyed.
5. What rights do I have?
All activities are conducted in accordance with the Market Research Society Code of Conduct and follow current GDPR legislation. GDPR legislation defines the rights of individuals as follows,
the right to be informed
the right of access
the right to rectification
the right to erasure
the right to restrict processing
the right to data portability
the right to object
the right not to be subject to automated decision-making including profiling
6. How can I see a copy of, amend, withdraw my consent or ask for any personal data you hold on me to be deleted?
You may want us to amend or delete the information we have about you or you may want to see a copy of the personal data we hold and process on you by contacting us at amanda@questionsmatter.co.uk.
7. How do I stop you contacting me with marketing materials?
If you’ve previously consented to receiving our marketing materials but have now changed your mind and wish to withdraw consent you can do this at any time by emailing amanda@questionsmatter.co.uk.
8. Can I complain if I’m not happy with any of the above?
Yes.
questions matter ltd handles data protection complaints fairly, promptly, and in line with UK data protection law, including the internal complaints process requirements introduced by the Data (Use and Access) Act 2025 and set out in DPA 2018, s.164A.
This policy applies where an individual complains that we have infringed data protection law in connection with their personal data (or personal data of someone they are authorised to act for). It covers complaints received from customers, staff, suppliers, website users, and any other individuals whose personal data we process.
What is a data protection complaint? A data protection complaint is any expression of dissatisfaction where the person considers we have breached data protection legislation in how we handled their personal information, and they do not need to use legal terms or cite legislation.
Examples include complaints about:
- how we responded to a subject access request (SAR) (a request for a copy of personal information we hold about the individual) or other rights request;
- security measures used to protect personal data (including concerns following a breach, whether or not reportable to the ICO);
- how we collected, used, stored, retained, or kept personal data accurate.
What is not a data protection complaint? Sometimes people complain about service or other issues while also exercising data protection rights; the ICO explains that this doesn’t count as a data protection complaint (for example, an employee grievance combined with a request for copies of personal data, or a customer service complaint combined with a deletion request).
Where a complaint raises both data protection issues and other concerns (such as service or employment matters), we will treat it as a “mixed complaint”. We will handle the data protection aspects under this policy and ensure they are identified, recorded, and responded to separately and alongside any non-data protection issues.
If it is unclear whether the person intends to raise a data protection complaint, we will ask them to clarify.
How you can complain to us We provide clear routes for individuals to complain directly to us, and we will accept complaints however they are received.
Email: amanda@questionsmatter.co.uk
Post: Registered Office G02 Terriers House, Amersham Road, High Wycombe HP13 5AJ
Telephone: 01494 358811
We may invite use of the preferred routes above, but people can complain via any channel (including to any staff member, or via social media if we have an online presence), and we must accept the complaint regardless. Where a complaint comes in via social media, we will request an alternative contact method because social media is generally not a secure way to exchange personal information.
Our legal duties We will facilitate the making of complaints (for example, by providing a complaint form that can be completed electronically and by other means).
When we receive a data protection complaint, we will:
- Acknowledge receipt within 30 days (the 30 days run from when the complaint is received).
- Without undue delay – take appropriate steps to respond (including making appropriate enquiries and keeping the complainant informed of progress).
- Without undue delay – inform the complainant of the outcome.
How to complain to the ICO You can complain to the ICO at any time. They will, in most cases, ask individuals to raise their complaint with the organisation first, but the ICO remains available to handle eligible data protection complaints.
ICO complaint information: https://ico.org.uk/make-a-complaint/data-protection-complaints/
0303 123 1113
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
9. Other information
If you would like to see a copy of our Data Security Policy or our Data Retention Policy then please contact amanda@questionsmatter.co.uk.
This document was updated on 19 June 2026.
