“The findings from this research project have enable us to measure which messages have been communicated well and help us to act quickly when things are not going to plan. This project is now an integral part of our marketing plan. Thank you for providing us with such useful and detailed information.”
The challenge
A manufacturing company began a series of competitor acquisitions. Under the new company a number of existing brands were brought together with changes to brand names and identities. With such significant changes in ownership, it was important for the marketing team to understand how these acquisitions had been perceived within the industry.
The solution
250 telephone interviews were conducted globally amongst key customer groups, with questions around brand awareness, usage and preference. Questions were also asked specifically in relation to the acquisitions and the impact they were expected to have on the industry overall.
