The challenge

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy.  The user research team at the Financial Times needed a trusted partner to provide support to their extensive research programme.  The team run user research sessions regularly to test new concepts, research new ideas and to ensure they continue to provide high quality service to their users.

The solution

Since 2015, Amanda and her telephone team have handled telephone recruitment for user research projects.  The team of experienced research recruiters invite users to take part in one to one sessions with a member of the team at the FT.   We then follow up with all administration elements including sending confirmation emails, reminders, consent forms and payment of incentives to participants.

The results

The user research team are able to focus on the research sessions, rather than being bogged down with appointment making and other related tasks.   To date we have helped facilitate over 1,200 research sessions with FT users.

The client

“I’ve had the pleasure of working closely with Amanda for over 15 years, throughout which she has helped to provide a range of services from quantitative projects through to recruiting individuals for qualitative research and user testing.

Amanda is a valuable and trusted partner, embedded into our user research process.”

Caroline Lambert, Head of User Research (in post until 2022)