The challenge
The skincare brand, Hello Sunday has one simple mission…to encourage all year round SPF protection. However, they had very little information regarding their customers and their behaviour so research was need to help build knowledge around their customer base.
The solution
Amanda worked with Hello Sunday to develop a questionnaire which covered all relevant areas of customer behaviour. The research took the form of 250 online interviews and was supported by Research Bods respondent panel. Quotas were imposed in terms of location, gender and age to ensure a broad mix of views with fieldwork taking place over 3 days.
The results
The results enabled the marketing team to gain valuable insights into the behaviours of their target audience, and to develop new strategies and ideas for future marketing campaigns.
The client
“It was great working with Amanda on our consumer research project in 2024. We came to her with an idea of what we wanted to achieve, and Amanda directed us, through her expertise, on the best ways to ask questions to a panel in order to get the most useful and accurate answers. We had regular check-ins and at the end of the project, Amanda presented all of the information in a very digestible form, alongside the raw data should we want to delve in further. I’d recommend Amanda to anyone looking for expertise on how to gather, analyse and present audience data, and ultimately gain a better understanding of your consumer.”
Clare Harrington, Brand Manager
